test capability and capacity in development phase to meet these challenges. Samsung assures product's quality and reliability performance with structured qualification and validation process throughout the product life cycle. The Samsung's Product Life Cycle (PLC) is defined in four phases as shown in Figure 3-1.
Samsung Galaxy series, cutting edge smart devices was analysed based on life cycle assessment(LCA) methodology according to international standard ISO 14040 series in order to determine potential environmental impact across the whole life cycle including pre- manufacturing, product manufacturing, distribution, product use and disposal phase.
In general, the Samsung smartphone marketing mix strategy in the city of Manado which is run is in accordance with the marketing mix strategy theory based on the product life cycle position at the maturity stage.
Launched 1st model Samsung R220 with Simple blue display. 6.Competed with the then market leader 'Motorola' and Nokia. 32. 1. Followed 'Penetration Pricing' strategy 2. Launched Samsung R220 of Rs.9000/- (apx.) 3.Launched phones in the range of Rs. 8000 to 20000 PRICE a. 33.
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product life cycle samsung